Digital Cinema Media (DCM), the advertising company for Cineworld, Odeon and Vue, has blown its own trumpet by categorizing the big screen as a key attention leader as part of its latest research.The quantifies the attention levels of cinemagoers (who watch 24 seconds of an ad on average); far more than the 14 seconds dedicated to a TV ad, a paltry four seconds devoted to unskippable YouTube ads and a fleeting two-second glance aimed loosely in the direction of in-feed Facebook ads. It serves as a timely reminder of the different capabilities of select media.
Source: Cinema Makes Advertiser Play By Flouting Its High Attention Times | The Drum