Cinema Offers Moviegoers A Behind The Scenes Look At The World’s Premier Gaming Expo

More than 53 percent of Americans play video games1, yet only a small fraction of those make it to the gaming industry’s main event – the Electronic Entertainment Expo (E3). This Friday, Screenvision, a cinema-advertising leader, will debut exclusive content from E3 within its network of more than 14,200 movie theatre screens during its Front & Center preshow. The content will feature a sneak peek of the groundbreaking technology that will be available to moviegoers later this year, including interviews with industry leaders like Dell Alienware, Ubisoft ® and Disney Interactive.