The United Nations World Food Programme (WFP) today launched the next phase of a cinema ad campaign that has yielded dramatic results, generating a 40% increase in brand awareness in North America about WFP’s life-saving work on the frontlines of world hunger. The “Feed our Future” campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association, its network of Global Cinema Advertising companies and WFP, which is the leading humanitarian agency supporting development and responding to hunger needs in global hotspots.
The new campaign aims to build on last year’s results that helped to double awareness of WFP among those who saw the ad and raised more than half a million dollars through online giving and through a 38% increase in downloads of the agency’s Share the Meal donation App.
Source: Cinema proves effective weapon against world hunger – World | ReliefWeb