Australians, with the lockdown gates now open, are flocking back to the cinema, keen to get back to the big screen.While its non-ratings in other media, the cinema is surging. Val Morgan expects to deliver 18.5 million forecast admissions this summer.Summer is traditionally cinema’s high point with a better than a one-third rise in average weekly admissions in December to January. 83% of moviegoers go at least twice over the summer.Half of the highest grossing films of all time in Australia were released in November-December.
Source: Cinema takes off with the busiest person in the Australian media industry – AdNews