CinemaCon 2015, Barco brings critical mass to Foyer/Lobby digital signage content

Digital Signage is a growing area of the premium cinema experience. Barco is working hard to “feed the beast” that is your digital signage system. Typically after installing systems like this, exhibitors underestimate the effort and costs of keeping it up to date. In this video I talk with Jim Maloney from Barco to discuss how they are tackling this problem.