CinemaCon 2017 featured a dizzying array of technology possibilities that, depending on who you talked to, were exciting, intimidating or overwhelming. The trade show, held at Caesar’s Palace in Las Vegas, is the National Association of Theatre Owners’ annual gathering of exhibitors from around the world. More than one attendee labeled the show Digital Cinema 2.0. The digital cinema transition was not the end of anything; it was very much the beginning of something even bigger. That was because this year’s CinemaCon made it perfectly clear that the days of the basic 2K-projector, server and vanilla theatre management software package are numbered. To remain competitive, perhaps even simply to stay in business, exhibitors must learn to fully embrace new technology.
Source: CinemaCon 2017: Digital Reboot | Digital Cinema Report
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