An established home-entertainment destination for movie lovers, TCM has expanded its reach beyond cable television in recent years, increasing the access of Hollywood cinema to movie lovers through new initiatives like FilmStruck, their SVOD venture in partnership with the Criterion Collection, and event-cinema screenings organized in partnership with Fathom Events. Boxoffice spoke with TCM host Ben Mankiewicz, who will be accepting the Excellence in Event Cinema Award at CinemaCon 2017, and Genevieve McGillicuddy, VP of brand activations and partnerships at TCM, about the history and success of the company’s crossover to theatrical exhibition.
Source: CinemaCon 2017: Turner Classic Movies, Excellence in Event Cinema | BoxOffice Pro