CinemaCon: Exhibitors Search for Alt. Content to Fill Weeknight Seats

posted in: All News, Digital Cinema, USA | 0

With 90% of the 40,000 movie screens in the U.S. now converted to digital and the worldwide rollout moving quickly, digital cinema might appear to be yesterday’s news.

 

But d-cinema is a hot topic again at CinemaCon 2014 because two major components of its ecosystem remain works in progress: alternative content to help exhibitors fill empty seats Monday through Thursday, and a robust, cost-effective electronic delivery system that can transmit content to theaters.