CinemaCon, the National Association of Theatre Owners’ annual convention in Las Vegas, always opens with a series of events labeled “International Day,” which is fully justified when you consider that 71 percent of global theatrical box office comes from outside North America. That factoid was shared in the keynote address from Andrew Cripps, president of Twentieth Century Fox International, who also noted that 95 percent of the world’s screens are now digital. We’ve come a long way from the landmark digital 3D premiere of Disney’s Chicken Little in 2005; since then, the 35mm sky has truly fallen.
Source: CinemaCon International Day provides insights into China | Film Journal International