Over the past few years movie theaters have been eagerly rolling out new technologies to get people back into theaters, ranging from 3D and laser projectors, to shaking seats that shoot water at your face. This week J.J. Abrams’ production company Bad Robot announced that it’s testing one of the newest innovations, diving into “immersive cinema” with the forthcoming release of Star Trek Beyond. The film will be released in the multi-screen Barco Escape format, a modern take on the kind of ultra-widescreen spectacle made famous by things like Cinerama decades ago.
Source: Why J.J. Abrams is betting on ‘immersive cinema’ with Star Trek Beyond | The Verge