Contrary to popular belief, the widespread usage of movie streaming services such as Netflix (NFLX) or Amazon (NASDAQ:AMZN) Prime have not led to a pro-rated decline in the traditional “popcorn theater” industry. Key players such as Cineplex, (OTCPK:CPXGF) have managed to reinvent themselves by re-branding going to the movies as a premium social experience. The introduction of recliner seating, IMAX3D, and VIP suites have revitalized the number of loyal cinema fans and increased key sales.