The smell of burning rubber, water sprayed in your face, a moving seat and surround video are among the measures cinemas hope will get you through their doors.
The UK’s largest cinema chain, Cineworld, is among theatres pinning their hopes on more immersive experiences as part of its Covid lockdown recovery efforts.
Cineworld plans to roll out its 4DX immersive auditoriums and Screen X 270-degree ‘surround video’ screens to about 30 per cent of its 99 UK cinemas.
Source:https://en.brinkwire.com/science/cineworld-pins-hopes-of-a-covid-recovery-on-4d-cinemas/