Cinionic | Cinionic strikes Laser as a Service deal with Omniplex Cinemas

Cinionic delivers outcome-based service and laser-powered upgrade for Omniplex theaters with Laser as a Service 

Kortrijk, Belgium, July 10, 2019 – Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, announces the strengthening of their strategic relationship with Ireland’s largest multiplex cinema chain, Omniplex Cinemas, to upgrade an additional 29 theaters with Cinionic’s Laser as a Service (LaaS) solution, resulting in more than 40 upgraded laser locations for the chain. Through LaaS, Cinionic and Omniplex Cinemas will deliver an elevated, laser-driven and consistent movie-going experience for audiences across Ireland.

Omniplex Cinemas is one of the first exhibitors to leverage Cinionic’s LaaS solution for its renewal strategy. The move to Laser as a Service means no more lamp replacements for the new and improved theaters. The upgraded fleet of projectors benefits from up to 30% increased light output and is the green choice with up to 78% less power consumption vs. Xenon lamp projection. The LaaS solution deployed at Omniplex Cinemas is powered by an ALPD Laser light source and outcome-based services from Cinionic to deliver a consistently improved image quality over time.

Developed in partnership with exhibitors around the world, Laser as a Service extends the life of installed Barco Series II lamp projectors while improving brightness and color performance. Laser as a Service offers greater efficiency, environmentally-friendly operations, peace of mind with extended warranty, and guaranteed light performance for a consistent and high quality delivery on screen.

The new collaboration complements the existing Omniplex theaters previously upgraded by Cinionic with LaaS. The initially upgraded locations resulted in positive feedback on both the improved image quality on screen and overall solution performance.

“In a post-VPF era, Cinionic is committed to providing the most innovative services and business models to exhibitors worldwide looking for solutions for their renewal strategy.
The Laser as a Service program with Omniplex Cinemas illustrates the ability to easily upgrade Barco Series II Xenon projectors with unparalleled efficiency and our world-class laser solutions,” said Wim Buyens, CEO of Cinionic. “As we look to the future of cinema, Cinionic is poised to power exhibitors, such as Omniplex, with next-generation services elevating the exhibitor and moviegoer experience.”

Omniplex boasts the latest cinema solutions to its patrons, coupling the best in cinematic presentation of Hollywood blockbusters and event-based alternative content, with the highest levels of customer service to serve moviegoers. With the addition of LaaS from Cinionic to illuminate Omniplex’s screens, the theater chain is guaranteeing the cinema experience for years to come.