#CinemaCon 2016: CJ @ Cinemacon: ‘Cinema: Experience is Everything’, David Hancock, IHS

David Hancock, Director – Head of Film and Cinema at IHS Technology, followed the presentation by Fox’s Tomas Jegeus with a succinct and thought provoking analysis of what drives the cinema experience and continues to make it relevant, even as it evolves and the media landscape changes. “The title of this presentation could be, ‘Can cinema form part of the Experience Economy?’,” he noted at the outset.