Coca-Cola lounge to showcase full-scale cinema digital signage at CineEurope 2014

Digital signage software solutions provider YCD Multimedia today announced its participation with Coca-Cola in creating the Coca-Cola lounge at this year’s CineEurope 2014 convention in Barcelona, June 17–19. The future of digital cinema extends beyond the silver screen, according to YCD Multimedia; today’s multiplex theaters create immersive environments using digital signage to engage movie-goers as soon as they enter.