The latest box office figures from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, demonstrate another key milestone for the movies industry, as nearly 90% of movie theater locations are now open globally for the first time since the COVID-19 pandemic began.
The near-total reopening of theaters coincides with the launch of summer blockbuster season, fueling optimism for the movies industry as exhibitors focus on providing a safe moviegoing experience.