DCM launches new research that proves cinema’s unique role in engaging hard-to-reach young audiences | DCM

Mission 16-34: Launch, Land, Impact, is the fourth edition of Digital Cinema Media’s industry-leading Building Box Office Brands series. Created in partnership with Differentology, the study explores the different roles that AV media play in the lives of young people and how cinema helps brands launch and land their messages with impact.

Source: DCM launches new research that proves cinema’s unique role in engaging hard-to-reach young audiences | DCM