Decline in admissions in the European Union in 2012 but European films’ market share on the up

In 2012 attendance for EU films grew by 12% year on year, amounting to around 313 million admissions, boosted by Skyfall, the latest instalment of the James Bond franchise. The British secret agent’s latest outing, a majority UK co-production, brought the market share of European films within the EU to 33.6%, the highest level of the century. For many years now EU box office has struggled to break the 30% market share threshold. 2012 saw European films getting 33.6% of total admissions, more than a third of which were for non-national European films and an increase of 5.6% in comparison with 2011, corresponding exactly to Skyfall’s market share. In a sense, as a British hero with US support, James Bond has occupied the space left empty by the vanishing of Harry Potter.

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