Delhi’s iconic PVR Priya gets a luxury makeover

Back in 1978 when movie theatres were still a novelty, Priya Cinema—nestled in South Delhi’s tony Vasant Vihar neighbourhood—was nothing short of an icon. Cinegoers of the day still swear by the old-world charm of the single-screen theatres.

This is probably why India’s largest multiplex chain PVR, that operates a cinema circuit comprising of 846 screens, has given its flagship property a luxurious facelift. PVR Cinemas lends its origins to this very place. Four decades back, the company took over Priya Cinema and by 1997 found a partner in Australian media and entertainment company Village Roadshow. It started what is today known as PVR or Priya Village Roadshow.

Source: Delhi’s iconic PVR Priya gets a luxury makeover