Why Digital Alone Won’t Kill Second Run Movie Theatres [Celluloid Junkie Blog Post]

The threat that the digital conversion poses to single-screen and drive-in cinemas have been highlighted several times on CelluloidJunkie.com (here, here and here), but there is a third category of cinemas that also face an existentialist threat with the phasing out of 35mm prints. Second-run cinemas, also called discount theatres, dollar theatres, dollar movies and sub-run theatres have built a business on showing film prints and films no longer playing in regular cinemas, typically one or two months after the film’s opening; a business about to go away.