Digital Cinema Media (DCM) and PricewaterhouseCoopers UK (PwC) are pleased to announce the latest 16-24 and 16-34 TVR equivalent figures for 2023’s theatrical releases.
Launched last year, DCM’s partnership with PwC was introduced during PwC’s ‘The Transformation of Cinema Advertising’ session at the Cannes Lions International Festival of Creativity 2023. One year on, DCM continues to ensure the cinema medium is accountable, aligning cinema planning and reporting with other AV media.
Source: Digital Cinema Media and PricewaterhouseCoopers (PwC) Announce Latest TVR Figures – Celluloid Junkie