Digital Cinema Media has teamed up with Vue magazine to create the first ever interactive issue, enabled with cinime, the cinema companion mobile app. The June/July print magazine is now available in Vue cinemas nationwide and cinime users can use the app’s inbuilt scanner to activate bonus content, such as movie trailers when they scan selected features and film ads, as well as the front cover. After watching the trailer, cinime users can add the film’s release date to their phones’ calendars and book tickets via Vue’s mobile site, when available. Readers also have a chance to win a £50 cinema voucher via the app.
via Digital Cinema Media – Blog – Use Your Little Screen to Get More from Vue Magazine and Cinime.