Digital Cinema Media eyes experiential and targeted ads to monetise the ‘most premium spot there is’ | The Drum

Advertising business Digital Cinema Media (DCM) is banking on increased investments behind experiential events and targeted ads to ensure the momentum behind soaring ad revenues is not just beholden to this year’s strong blockbuster line-up.

Source: Digital Cinema Media eyes experiential and targeted ads to monetise the ‘most premium spot there is’ | The Drum