The English Touring Opera (ETO) has challenged the consensus that live screening of operas in cinemas grow the overall audience for cinemas, as highlighted by Arts Professional. ETO also raises questions about research that has been done in this field, having done its own surveys that indicate that opera screenings bring few benefits to touring and local productions. Talking exclusively to Celluloid Junkie, the head of the Event Cinema Association (ECA) Melissa Cogavin, responds to these claims and counter-
Source: Do Opera Screenings Cannibalise Opera Audiences? – Celluloid Junkie