Does the Success of “Avatar: The Way of Water” Open Cinema Exhibition to 3D Becoming Relevant Again?

Cinema exhibition is now in an era of change. As when TV or VHS came into existence, consumer behaviour has been affected. With the advent of living with COVID and the studio direct-to-consumer streaming era, we are in the middle of a new re-alignment in terms of attendance levels. Never has it been more critical to offer exclusive premium experiences that cannot be easily reproduced in the home.“Avatar: The Way of Water”, has shown us, yet again, that 3D done right, is a compelling experience that consumers are willing to leave their homes for.

Source: Does the Success of “Avatar: The Way of Water” Open Cinema Exhibition to 3D Becoming Relevant Again? – Celluloid Junkie