Dolby’s ‘Love More’ campaign brings Dune’s immersive experience to Chinese audiences

Diehard Chinese fans of the Dune franchise, longing to experience the desert planet Arrakis and witness colossal sandworms, now have the chance to immerse themselves in a new brand campaign launched by Dolby Laboratories.

The campaign, titled “Love More in Dolby”, aims to offer an immersive experience in Dolby cinemas, bringing the advanced visual and audio experiences of Dolby Vision and Dolby Atmos to various entertainment fields, including music, movies, TV shows, games, and sports livestreams.

Source: Dolby’s ‘Love More’ campaign brings Dune’s immersive experience to Chinese audiences – Chinadaily.com.cn