A boss of a US cinema chain has been forced to apologise to movie-goers after an Iron Man 3 stunt involving actors dressed as S.H.I.E.L.D. agents left some punters in a panic.
According to Yahoo Movies, a promotion by the Goodrich Capital 8 theatre in Jefferson City, Missouri saw a group of actors dress up as S.H.I.E.L.D agents, the superhero agency from Marvel Comics, for a stunt to promote the opening of Iron Man 3.