James Cameron reinvigorated the technology in 2003 when shooting his deep-sea 3D documentary, Ghosts of the Abyss, which acted as a test run of the medium before going on to develop Avatar. A year later, IMAX realised its first 3D feature, The Polar Express, and soon after, many others jumped on the bandwagon, with Coraline, My Bloody Valentine 3D, Avatar, and Martin Scorsese’s adventure movie, Hugo. Then, suddenly, the craze died out, and 3D vanished from theatres altogether.