While recent research on the ‘behavioral pillars of wellbeing’ from ITV focus on nature, food, exercise and medicine, an accessible and enriching option for mental health maintenance is going overlooked: cinema. In the context of the current crisis, and with cinema attendance yet to return to pre-pandemic levels, there is a compelling opportunity for cinema to position itself as a medium for mental well-being to advertisers.
Source: Embracing ‘cinema-therapy’ could help movie theaters find new purpose | The Drum