Enhancing the Experience: New innovations make the lobby a vibrant gathering place | Film Journal International

Premiering at CinemaCon 2014, the “Barco Lobby Experience” was introduced to drive cinema innovation through a collection of captivating visualization technologies that bring the box office, concessions and lobby area to life while monetizing this often overlooked area of the theatre footprint.

Source: Enhancing the Experience: New innovations make the lobby a vibrant gathering place | Film Journal International