Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
The initiative from UK-based Cooldown Ventures will unlock the potential cinema venues have beyond traditional studio content, presenting esports content in a shared, communal venue, that builds communities and delivers engaging and repeatable experiences for Millennial and GenZ audiences.
Pakistan’s Cinepax, which runs 13 sites with 45 screens in nine cities including Karachi, Lahore, Rawalpindi, Faisalabad, Gujranwala, Gujrat, Hyderabad and Islamabad, equivalent to 7,400 seats nationwide, has been announced as the first international CineLeague partner.
Cooldown Ventures, which owns Manchester-based team Vexed Gaming, has been consulting with Cinepax to help curate content for the cinema chain’s esports pre-show events, which will eventually feed out into the international tournaments.Vexed Gaming, the Manchester-based esports team owned by Cooldown Ventures, is also undertaking a friendship tour of Pakistan in 2020, bringing a world class professional team to play alongside the best local talent.
Cooldown Ventures is currently in discussion with a further 10 international cinema chains as part of the initial CineLeague roll out.
formerly Mad Cornish Projectionist.