If “Dumber and Dumber To,” “Interstellar,” and “Big Hero 6″ didn’t get you to the movies last week, you weren’t alone: just before Thanksgiving, Box Office Mojo put year-to-date gross receipts at almost $9 billion.
This substantial sum is actually not–so-good news for the movie business, since it represents a decline of almost 4 percent compared to 2013—which also saw a box office sales decrease from 2012.
Is the future of public movie going in jeopardy? What might be its salvation?