Event cinema takes off in Europe

The United Kingdom was the most advanced event-cinema market in Europe last year, with 131 shows screened in cinemas there, up from 109 events in 2011. Estimated gross revenue for the events amounted in 2012 to £12.5 million (about €14.38 mil. or US$19.1 mil.). In David Hancock’s latest Cinema Intelligence Report (“ Event Cinema in European Cinemas”), the senior principal cinema analyst at IHS Screen Digest speaks of “a lively market for alternative content or event cinema.”