Held virtually this year, the annual Dine In Cinema Summit encouraged movie theater owners and managers to expand their events and offerings beyond just films, while suggesting other innovative methods to fulfill audience expectations in this new world of increased streaming and shortened theatrical windows.
In a world of virtually-unlimited entertainment options at home, out-of-the-box incentives to compel audiences to leave the house emerged as a recurring theme throughout the day’s sessions.
Source: https://www.boxofficepro.com/dine-in-cinema-summit-2021/