The pandemic has made the past few seasons rough on moviegoers, rough on the box office, rough on prognosticators and rough on studios and distributors trying to place their product. Nothing has been predictable.Hit that pre-delta variant sweet spot, and you might have a $70 million opening weekend for “F9.”
But miss that window by a few weeks or even a few days — open a movie as COVID-19 cases are spiking nationwide — and you end up with “The Suicide Squad,” an entertaining, well-reviewed movie that made only $27 million in its opening weekend and is on track to lose half of its investment.