floating cinema sets sail in london

the floating cinema, a temporary movie theater and event space, will set sail along the london waterways today, july 27th. the mobile sculpture, a product of UP projects, will navigate the london canals, playing host to a 10-week program that will include on-board movie showings, large-scale screenings for bank side audiences, a selection of guided tours, and educational talks. this year’s theme, ‘extra-ordinary’, was devised by UK non-profit creative team somewhere in an effort to encourage people to look for magic in seemingly everyday occurrences. the 18 meter (60 foot) barge was designed by duggan morris architects, and is fitted with a high-end audio system — specifically developed for the floating cinema — allowing it to broadcast live events from the boat via the floating cinema website.