Google’s latest search engine innovation in India draws from a simple insight. For many, plain old blue links can be intimidating, or at the very least, boring; particularly when they’re looking for information on films. “One in 10 mobile searches in India is focussed on Indian cinema,” says Sapna Chadha, head of marketing, Google India. “When we think about catering to our users, there’s no better area to focus on.”
Source: Forbes India Magazine – Google promises an immersive search experience for cinema lovers