Fujifilm sees which way wind is blowing, ends production of cinema film

Since your average talkie is now recorded onto SD card and SSDs, companies that produce old-timey film are feeling the squeeze. As such, and despite its own efforts, Fujifilm is shuttering a large part of its cinema business by March 2013. While it’ll continue to produce stills film (for the time being, at least) and archival material similar to Kodak’s Asset Protection film, moves are under way to redirect its focus toward digital tools that won’t be left behind as people start to make movies on their smartphones.