Gathr and Sony Digital Cinema Solutions to develop xMassif

Sony Digital Cinema Solutions and Theatrical on Demand® pioneer Gathr Films® are in discussions regarding the creation of xMassif, the first-ever web-based marketplace for exhibitors. Independent art houses and large theater chains alike could book single screenings or week-long runs of event cinema, repertory and alternative content at the push of a button, allowing exhibitors to instantly select deal types and amounts, and manage delivery and settlements from participating licensors.