When Europe’s theaters slowly started reopening mid-June, exhibitors have been hopeful that after just a few weeks spent warming up audiences with archive movies and rereleases, they’d have huge new U.S. motion pictures to lure prospects en masse mid-summer. However the successive delays of tentpoles equivalent to Warner Bros.’ “Tenet” and Disney’s “Mulan” and the scrapped theatrical launch of Paramount’s “The SpongeBob Film: Sponge on the Run” have left exhibitors in dire straits.
Regardless of Europe’s sturdy native movie business, Hollywood motion pictures are inclined to account for the majority of the summer season field workplace. Even in France, arguably the continent’s greatest nation of moviegoers, the market share of U.S. pics skyrockets to at the least 70% in the course of the season, in line with U.S. analytics agency Comscore.
Whereas there’s sympathy for the unenviable place confronted by U.S. studios — which concern that opening their tentpoles amid rising COVID-19 circumstances in main markets equivalent to Texas, Florida and California can be met with empty theaters — there’s rising resentment amongst some worldwide cinema operators that the worldwide exhibition enterprise is being imperilled over concern for home releases that might nonetheless be months away.
source https://thenewstrace.com/global-exhibitors-bemoan-forgotten-overseas-box-office/67367/