The entertainment industry has witnessed much change in this age of multinational mega-mergers, and the Motion Picture Association has been touched by those changes as well. Charles Rivkin has overseen some of them as the head of that industry association, most notably its rebranding from the Motion Picture Association of America to the more global Motion Picture Association. In 2019, the MPA welcomed Netflix as the first streaming platform to sit alongside its studio members, changing its annual Theatrical Statistics Report to the Theatrical Home Entertainment Market Environment (THEME) Report in order to include data from streaming and theatrical sources in its reference publication. After an eventful year, including a record global box office, Boxoffice Pro asked Rivkin to describe his takeaways from 2019 and his vision of how theatrical market will continue to evolve.
Source: https://www.boxofficepro.com/interview-with-charles-rivkin-chairman-ceo-motion-picture-association/