Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of the room, so there’s no escape – however rotten the ad. First up is Halifax’s new campaign from adam&eveDDB, which is pretty decent – viewed one way anyway.
Source: Halifax debuts new ScreenX “surround you” cinema ads | MAA