Cinema solutions firm Barco is rolling out HDR by Barco to select AMC Theatres, B&B Theatres and Regal Cinemas in U.S. markets including Los Angeles, New York and Dallas this fall. The company touted the display technology for titles mastered in HDR at CinemaCon, where attendees were treated to a specially graded trailer from Paramount’s “Top Gun: Maverick” and taped remarks from the film’s producer Jerry Bruckheimer and director Joseph Kosinski. Barco described the installation of its new HDR laser projectors as a “commercial pilot program” designed to heighten the moviegoing experience for the 2024 holiday season.
Source: HDR by Barco Rolls Out in Theaters as a Fall Commercial Pilot – ETCentric