Here Are 10 Reasons Why Many of You Aren’t Going to Movie Theaters Anymore, According to a Study – Shadow and Act

A useful study from multinational accounting firm PricewaterhouseCoopers, on your movie-going habits helps explain recent trends in declining theatrical attendance.Specifically, the majority of participants in the survey (53%) revealed that they saw less movies in the theater in 2014, than in 2013, because ticket prices were too high. That was the number 1 answer. Although, according to the National Association of Theater Owners (NATO), the average price of a movie ticket in 2014 was $8.17; while an all-time yearly high, it was only a slight increase from the 2013 average of $8.13. So that’s not really enough of a difference, year-over-year, to alter one’s movie theater habits, is it? Here in New York, tickets are almost double the nationwide average (some theaters do have matinee prices that are less; but, for the most part, the major chains are charging $15 to $18 per ticket these days, keeping a lot of New Yorkers away from theaters).

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