Hisense has unveiled some of its plans for CES 2024, announcing that it will debut its first display innovation for cars at the consumer electronics trade show.
Its AR HUD is a technology that employs a proprietary TriChroma triple-laser projection system and holographic wizardry to provide displays for use inside vehicles, such as some future EVs. The tech is ideal for in-car use as it can fit into a compact space, yet offer immersive imaging and therefore provide a big screen from a relatively small, hidden projection device.
Source: Hisense to enter the car market in 2024 by attaching frickin’ laser beams to vehicles | T3