The notion that virtual reality is going to be the next great storytelling medium has run into some bumps along the way. There’s still no real sense of what a great VR experience should actually be, and even less of an idea of how it can be turned into a viable business. Today, AMC Entertainment is announcing a partnership that will bring VR to its movie theaters starting in 2018, and its partner may be a key player in shaping what audiences will come to expect from virtual reality in the years to come.
Source: Hollywood and AMC theaters are betting on VR with Dreamscape Immersive – The Verge