Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic.To that end, Hollywood and theater owners are supporting a variety of public service messaging efforts featuring high-profile talent.
The effort also includes an in-theater gathering for press May 19 where studios heads and executives will pitch their upcoming slates and share footage. (It wouldn’t be a surprise if directors and other talent take part.) At least 10 studios are slated to participate.
Source: Hollywood Preps Campaign to Encourage Return to Movie Theaters – The Hollywood Reporter