Drive-in theaters haven’t disappeared from American soil, yet, but many of the smaller ones may go dark in the coming months.
Hollywood is expected to stop making celluloid prints that work on traditional 35mm projectors. To continue showing movies, drive-ins will need to cough up tens of thousands of dollars to make the switch to digital projectors — no small feat for businesses in a long-struggling industry. In response, one major car company has decided to help out.