How cinemas can save themselves

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One afternoon, I sat down at a matinee screening of Furiosa, the prequel to Mad Max: Fury Road. Thirty minutes into the film, I realised that there were fewer people seated than normal. For me, this seems odd. Trailers were playing for Furiosa every time I went to the cinema. There was some anticipation, following the success of Fury Road and its popular status as one of the greatest action movies of all time. Why weren’t a lot of people more excited about this film? Or for that matter, anything else that came out this year.

Source: How cinemas can save themselves | Adrian Nguyen | The Critic Magazine