How Kino Marquee’s Virtual Theatrical Model is Helping Cinemas Through the COVID-19 Pandemic

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Kino Lorber’s theatrical release of festival hit Bacurau, which garnered critical praise at major events like Cannes and NYFF, began its run in New York City on March 6. An expansion to arthouse theaters nationwide was scheduled for the ensuing weeks, but was ultimately cut short as COVID-19 began its spread across the country. With its theatrical commitments cut short by the virus, the distributor quickly came together to discuss next steps to salvage the film’s release. Rather than opting for a traditional home entertainment launch, the way bigger studios like Paramount and Universal have, Kino Lorber decided to create a program that would share revenues of digital rentals of the film with the arthouse cinemas affected by the crisis.

 

Source: https://www.boxofficepro.com/